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“Up-cycling” – the new Re-cycling!

Andrew Geoghegan Designer engagement rings & fine jewellery by award winning Andrew Geoghegan
Image kindly donated by www.feedthechildren.org.uk

Dower & Hall have unveiled a new “up-cycle” scheme to help transform old gemstone jewellery into affordable, new designs.

Having first designed their Twinkle stack rings twenty years ago, Dower & Hall’s new Sentiment rings have been created “to bring new life to old jewels”, by setting customer’s own diamonds or gemstones into the pre-designed stacking rings.

She added: “We saw a rise in brides coming into our stores with family diamonds that they wanted to use, or they had been proposed to with the grooms family ring, but they felt they needed to add their own style. Sentiment will be a great way to do this.”

via ProfessionalJeweller.com.

Congratulations Dower and Hall – great idea. There must be a huge amount of diamonds and stones which are lying around in unfashionable or damaged jewellery! This clever marketing idea by the Scottish based designers will no doubt do them proud.

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