News from AG Towers Archives - Andrew Geoghegan



Liberty London to Stock Andrew Geoghegan

Paraiba Andrew Geoghegan

Jewellery brand Andrew Geoghegan has announced a deal with Liberty London department store to stock its pieces.

The pieces are available through the company Kojis, which showcases fine jewellery including jewellery art thousands of years old.

The Andrew Geoghegan pieces will be stocked at Great Marlborough Street, a prime shopping location, as the company looks to push further into statement pieces and high jewellery.

The likes of the Chapiteau de Paraiba (pictured) and the signature Chocolate Boxes are part of the offering at Kojis, Liberty as well as the Satellite and Celestial collections.

This new relationship is especially poignant for Geoghegan due to the friendship his great, great grandfather, Charles Holme had with the Liberty founder, Arthur Lasenby Liberty.

Geoghegan said: “In recent years, London has been a surprisingly challenging location to select the right retail partners and I am naturally delighted that we have struck gold as it were with Kojis at Liberty.

“I have a strong memory as a young boy of my father pointing to a portrait of a young, wide eyed man hanging in my grandparent’s house. He told me that this was Charles Holme and talked about his link to Liberty. This makes the relationship we are developing all the more special.”

IJL 2016 – what a year!


Months of preparations for IJL 2016 led to our most successful year yet, as we launched six stunning new designs, treating press and buyers to a dazzling show of wristwear, rings and earrings.

Our stand was hard to miss – a wonderously lifelike moon played host to some of the shows biggest hits – our sparkling new Clair de Lune Coleur collection. We also launched some beautiful new pieces, some never before seen and others an elaboration on popular collections.

It has to be said, there were two clear winners. One of them, naturally, was The Chapiteau de Paraiba – an unabashed expression of the indulgence of Versailles, dripping diamonds and pure drama, courtesy of the alluring blue Paraiba tourmaline, glimmering pink stones, cool, mint green tourmaline and diamonds crowned with its unique hexagonal setting.

The other was the diamond drop earrings now part of the Clair de Lune collection – an elegant drop of inverted crescent moons, set at the end of a stream of glittering diamonds.

Pieces like these that ensured a steady stream of visitors over the three-day event. As we washed down delicious macarons with equally delicious prosecco, we attracted several new retailers, including some international interest.

So of course there’s been no let up since the hectic preparations for IJL. We wouldn’t have it any other way – 2016’s brilliant IJL has led to some exciting meetings and discussions with retailers, the reason we’re looking forward to IJL 2017 so much!



We’re delighted to announce that British Jewellery Designer, Andrew Geoghegan, has been awarded the Editor’s Choice ‘Technical Excellence’ Award at International Jewellery London 2015 (IJL) for his ring, the Renaissance.

This is the second time Andrew has been awarded an Editor’s Choice award – which recognises and showcases jewellery designers who exhibit the most creative and cutting edge jewellery at IJL. Pieces are judged and winners selected by Claire Adler, Jewellery and Luxury Journalist and Sam Willoughby, Event Director at IJL.

IJL explained why the Renaissance is so special:

“The Renaissance Ring is a truly innovative take on a classic design and also boasts an exquisite form of stone setting. Classic designs are usually described as such because of their aesthetics, longevity and style. It is essential that when a designer is developing ideas based on classics, they retain respect for them and are very sensitive as to how they are reinvented or adapted. When viewed from the top, the Renaissance ring is a delightful cluster and perhaps the only distinguishing feature is the elongated and dynamic centre stone claws. However, when the ring is rotated, the real magic of the piece emerges. Many of Andrew’s designs have ‘fluidity’ as an underlying theme and this ring is no exception. The centre claws appear to travel through the surround setting, morph into the shank and then flow seamlessly into the surround setting – representing a highly complicated skilled feat in terms of CAD, goldsmithing and the setting of the surround stones.”

Andrew Geoghegan commented on the win;

“Winning Editor’s Choice is incredible news for me – as it will give the company increased awareness with both the trade and consumer, as well as ‘wrap’ the brand in yet more excellence. The benefits internally are equally dramatic as the whole team is understandably delighted and further motivated. For me personally, it is an industry pat on the back and acknowledgement that we are on the right track. Winning also has an extra significance as we launch our eagerly awaited rebrand which we promise is confident, innovative and luxury – as you would expect!”

Claire Adler added: “The clean lines and geometric finish of Andrew Geoghegan’s Renaissance ring belie its intricacy. It incorporates the workmanship of a dedicated and passionate jeweller”.

Since winning his first Editor’s Choice Award in 2011, Andrew Geoghegan has won Designer of the Year with the BJA and also been shortlisted for Designer of the Year with Retail Jeweller.

Andrew Geoghegan Launches the Cannelé Cushion Engagement Ring


Here at AG HQ we’re extremely excited about a certain addition to one of our well-loved engagement ring collections.

We debuted the Cannelé Cushion to the jewellery industry at Houlden London in February and are so pleased to finally be able to introduce this beautiful new ring to you all!

Extending the best-selling Cannelé range – which currently consists of the highly popular Twist and rings, the Cushion – was the ideal next step for AG.

The demand for stones combining a square cut with rounded corners began around 200 years ago, where they were marvelled for their regal-looking shape and sparkle and so, the enticing, all new Cannelé Cushion reaffirms the inspiration of classicism behind the entire collection.

As this cut has become exceedingly more sought after in the modern marketplace, with the recent trend for ‘fancy cut’ centre diamond engagement rings, we knew it would be the ideal addition to our delicate yet striking Cannelé collection.

The Cannel is alluring, with a third of a carat diamond cushion cut surrounded by stunning accent diamonds, creating a deeply desirable ring that is stimulating senses.

Meticulous hours of work have gone into combining the square aspects of the cushion alongside the delicate band as well as the impeccable detailing across the rear of the ring. This is a design that is just as eye-catchingly beautiful from underneath as from the top.

Soft, feminine and timelessly beautiful, this new ring is effortlessly complimentary and is sure to delight anyone who casts their eyes upon it.

We’re incredibly proud of this new creation and cannot wait to hear your thoughts.


Cannelé Collection Named as one of the Top Five Bridal Collections of 2014

Andrew Geoghegan’s Cannelé collection has been awarded the coveted ‘Highly Commended’ accolade in the Bridal Collection category of Professional Jeweller’s ‘Collections of the Year’ 2014 awards.

Pro jeweller collection of the year

The highly commended title sees Andrew’s Cannelé range recognised as one of the top five bridal collections of 2014.

Speaking about the Cannelé collection, Professional Jeweller had this to say:

“With its delicate setting and shank reminiscent of its French namesake, the Andrew Geoghegan Cannelé collection has won praise across the industry since its launch. It heralds AG’s brand move into the realms of ‘pretty’ engagement rings and fine jewellery – showcasing a lighter and more delicate route than the brand’s established offering.

The word Cannelé reflects the shape of the main setting in the collection of engagement rings, stud earrings and pendants. Each of the delicate flutings are cut and polished under a microscope, with the collection designed to be highly personalised by each customer.

Geoghegan has commented that the Cannelé is the perfect engagement ring, stating that the engagement ring has been the brand’s fastest-selling piece since its launch”.

Cannelé collection year

AG jewellery has received notable acclaim over the last 12 months, with Andrew crowned the British Jewellers’ Association ‘Designer of the Year’ in December 2013. At the Retail Jeweller ‘UK Watch & Jewellery awards’, Andrew was again thrown into the spotlight, shortlisted for ‘Designer of the Year’ and receiving further praise for his Cannelé collection which went on to become a finalist in the same awards.

Of his success Andrew noted:

“For me, it’s all about quality, quality, quality. I’ve sourced some of the very best goldsmiths and setters in the world and together we’re creating incredible pieces, the likes of which have never been seen before. This year was about creating cohesive suites of jewellery, adding more gents weds, earrings and pendants – which is what AG customers are asking for. 2015 is going to be huge for us with a complete rebrand and reinvigorated marketing plan”. 

Andrew Geoghegan joins other Top Designers to create charm bracelet for Breast Cancer Care

Some of the UK’s leading jewellery designers have joined forces to create a stunning, sterling silver, charm bracelet for The British Jewellers’ Association which is to be auctioned at International Jewellery London to raise money for the charity Breast Cancer Care UK. (more…)

Andrew Geoghegan Announced as Finalist in Two UK Watch & Jewellery Award 2014

It’s with delight that today I can announce that AG has been named as a finalist in two of the UK Watch & Jewellery Awards 2014 categories. We’ve been shortlisted for both the ‘Designer of the Year’ and the ‘Bridal Collection of the Year’ for the stunning Cannelé range.

This brilliant news comes to you from AG towers, where the team is currently celebrating with a well-deserved cup of tea and pack of fancy biscuits (because nothing says HOORAY like a decent mug of Yorkshire tea).

I’ve worked harder than ever in the past year to continue to build the AG brand into one of true British excellence. I’ve felt a surge of energy and inspiration and hope you would agree that the recent collections are exceptional in design and attention to detail.

For me, it’s all about quality, quality, quality. I’ve sourced some of the very best goldsmiths and setters in the world and together we’re creating incredible pieces, the likes of which have never been seen before

As always, thank you all so much for your continued support of AG – I aim to wow you all with more show-stopping pieces in the very near future.

Keep your fingers crossed for me!




Andrew Geoghegan, the Yorkshire based jewellery designer and Founder of British fine jewellery design house, AG, has been announced as the winner of the British Jewellers Association (BJA) ‘Designer of the Year’ award 2013.

The announcement came following an awards ceremony in Birmingham last night. Andrew fought off his competition, the very talented Jessica Flinn Designs, Babette Wassermann, Lucy Quartermaine, Deakin and Francis and Charmian Beaton Design to scoop the award. (more…)

Video Post: Welcoming the full AG Cannelé Ring Family

Not really sure what to say about the new additions to the Cannelé family – it’s a collection that will set your heart racing.  Retailers have gone absolutely wild for this delicately beautiful ring – so much so that the original diamond Cannelé has become the fastest selling AG diamond ring to date.  We’re pretty sure that everyone is going to be delighted that the equally lovely additions have finally been photographed and are now available to purchase: rubies, blue and pink sapphires, yellow diamonds and chocolate diamonds, there’s no box these miniature masterpieces don’t tick. (more…)

Lights, camera, action! The ‘Chosen’ Facebook ring has its first photo shoot

It seems like an age ago that you fine folks helped me to created a beautiful and unique diamond ring through the powers of social media. In fact it was only a few months ago that we revealed the completed design and you picked a name fitting for the worlds first crowd sourced Facebook ring, ‘The Chosen’. (more…)

Revealed. The beautiful Cannelé.

Lighter and finer than the usual AG piece, I believe the Cannelé is one of the most impeccable pieces I’ve ever designed. I’m seriously excited about this one (as you might have gathered). It’s not that this beautiful platinum diamond ring is in any way better than my past designs, just that it has tapped into a very different style for me – perhaps brought on by my son Arthur’s birth. (more…)

Revealed. The Creation Pendant Diamond and Sapphire.

Last year, we asked AG customers what they’d like to see more of. The answer was a resounding, ‘more statement pieces such as pendants and earrings’. As you know, we are all about aiming to delight – so inspired by the growing bump, which was soon to become the splendid little Arthur, I designed the Creation Pendant Diamond and Sapphire, something I hope you’ll agree has turned out rather well…


The Fruits of Opal


Tell me which of the opals is your favourite – Mexican Leopard (left) or Ethiopian Welo (right)? Click Opal Vote and write your choice in the comments.

I recently had a call from a London retailer the other day and he told me that a French gentleman had visited him in the shop with some exquisite opals. Not only this but he said that there was one variety that had been mined by the Aztecs, since lost, and now found! Well this sort of phone call does not come along every day so I thanked my man in London and rapidly made contact across the Channel. Before long the two delightful stones pictured landed on my doorstep and they are causing a bit of excitement at AG. (more…)

It’s a Dog’s Life for me!

So after 10 years of saying “I want a dog” and 10 years of coming up with every reason not to take the plunge, I visited a Vizsla breeder in March of this year. Why a Vizsla and some of you may ask what is a Vizsla? Well, three years ago I was with one of my retail customers, S T Hopper in Boston, Lincolnshire. Whilst I was showing off my goodies, Rufus the Hungarian Vizsla bounded into the room tale a-wagging. For those of you not familiar with the Vizsla they are similar to the Vimarana  but with a red coat and more slender features. A very intelligent and regal looking dog, bred to aid in hunting. I was back in Boston early 2010 and as my girlfriend and I had been seriously considering getting a pooch I asked them to bring in Rufus. And that was that! Decision made.

Discover Dog Tags

Now back to the breeder; spending a couple of hours with a litter of 11 eight week old puppies is good fun whatever age you are. We avoided the monstrous alpha male vying for our attention and went for the quiet one at the back of the stable. The mother decided to lean on my girlfriend which we took as a auspicious sign and off we went. Very careful driving and a portion of sick later we arrived home and that marked the start of Wilbur’s new life – and ours! Those of you who have had a puppy will know that the past few months have been emotional, challenging, brilliant, hilarious and expensive to name but a few! I have to admit that I am loving having a dog and the challenges pail into insignificance when I am on a walk in the woods. As a business owner pretty much fanatical about and addicted to my work, having a dog has taken me out of my office and away from my laptop. This has had a really positive effect in that I am less consumed with work and more relaxed and effective when in work – less is more!

As Wilbur has got more confident and started to stray further away on walks, we realised it was time to purchase a dog tag. I visited the local pet shop and saw an array of uninspired products. I opted for a plain tag but then I thought why not try designing something! As a jewellery designer surely I could up with something stylish and fitting, so on went the kettle and out came the pencil and design book. As I started to develop some ideas the question in my mind was why should I just stick to creating something just for Wilbur, offer it as a product to put in my range. The AG theme of 2010 is all about creating new and exciting products and this certainly seemed to fit the bill if a little leftfield.

I am aware that there are practical dog owners and also the type of owners who like to lavish their pets. My aim was that a ‘touch’ of luxury would appeal to both as long as it was unique idea. The Discover Dog Tag was born and I would describe it as a luxury dog tag because of the precious stones and craftsmanship involved. This canine creation is available in white and black diamonds, blue, pink and yellow sapphires as well as rubies – in this way the owner can choose which colour best suits their dog’s coat or gender. The Dog Tags are available in silver but for those who do want to lavish their best friend, gold and platinum tags are also available. Each tag is engraved on the back to your specifications and we also offer a design service where we will create a Bespoke Dog Tag especially for you.

Click Luxury Dog Tags to view the Discover ,

Support, Service and Sausages! – Article written for Professional Jeweller Magazine September 2010

Love me? Love me not? For most designers, the relationship that they have retailers is everything. Fine jewellery designer Andrew Geoghegan gives his opinion on the best way for designers to develop a positive business dynamic with stockists.

“It was only in recent years that I first heard the phrase ‘retail partners.’ I will be honest and say that my initial reaction was that it sounded a little too American for me. To put it into context, this was the phrase given by a German manufacturing company for their stockists. As a jewellery designer, starting out in the late Nineties, I was inspired (jealous is closer to the truth) by such German companies as Neissing and Henrich & Denzel – so, guided through this respect, I started to contemplate the phrase and its significance.

The relationships between wholesaler and retailer can be delightful, respectful, interesting, challenging, fraught and even downright uncomfortable – just like any relationship can be, as I am sure both sides of the industry will agree.

When I started to supply retail, as a totally inexperienced business man at the start of my career, there was an overwhelming and inexplicable feeling of ‘me verses them’. Rather than ‘what can I do for them?’ the emphasis was on ‘how many more orders can I squeeze out of them?’. This, I am glad to say, has all changed and, if it hadn’t, I doubt very much I would be writing this article.

The change came about through personal maturity and, on a wider level, was about better understanding the dynamics of business and relationships. It was hearing the phrase ‘retail partners’ that reminded me of this early and immature perspective, but it also made me realise that maybe I was more German than I had previously thought. With a penchant for Bratwurst and Helmut as my middle name, some may say this is not surprising.

So, what had occurred in my business to make me confident enough to describe many of my stockists as partners? The first shift involved putting myself in the shoes of the retailer. I am well aware that many of you may well giggle at the level one nature of this comment, but its importance necessitates its repetition. ‘What would I want from a Jewellery Designer if I was a retailer?’ is a question which was and is essential in how I develop my business.

When you are locked away in a design studio, it is far too easy to just concentrate on churning out designs, thinking that this is the most important facet of your business as a wholesale designer. The discerning retailer expects more than this. With the recent startling phenomenon of the branded bead jewellery et al, the level of retail support has reached incredible proportions. Even though much of the support has to be purchased, it is designed to aid the retailer to sell the product. I am in no way saying that we all have to design concept cabinets (and demand £50k minimum orders), but I am arguing that we have to think wisely about what we are doing. It is pretty tough out there, so we have to be constantly mindful about being a preferred option for the retailers.

Before I get into any specifics on processes we have introduced into the business, I would say that one of the most valuable things I have done is actually ask my retailers for their advice. I am not a retailer and I can only make an educated guess about what they want. Simply asking, ‘what can I do for you that I am currently not doing?’ has helped me no end in my business. This surely goes for retailers and their customers. If one of my suppliers asked me this question, I would be shocked and pleased that they were thinking of how they could improve their service to me.

Recent developments in my business have been based around increasing public awareness of my brand/products. Looking again at the Bead Brigade, the amount of advertising and promotion these companies do is a heaven sent for retailers and this is obviously a key to their success. Though I and most other jewellery designers do not have £3,000,000 to spend on advertising, there are many less expensive alternatives. This year I have been concentrating on writing articles highlighting AG products in the retailer. These are emailed to various local publications in a bid to get some free press. The cost for us is time, but the effectiveness of a quality article in a quality magazine can be astonishing.

One area I realised we were unable to focus on was repeat trade. By this, I mean concentrating on customers who had already purchased an AG piece. Ordinarily, we have no access to the details of our end customers. However, we have agreed with the majority of our stockists that, subject to the agreement of the customer, we will email them with up and coming designs, info that may be of help to them or reminders that their pieces are due for a free check/re-finish, etc.

I like to think that the willingness of our retailers to provide us with this sensitive data is a testament to the trust they have in us. As in any relationship, trust is of huge importance and it takes time to develop. If I am honest, I do not particularly like merely ‘business’ relationships. As much as I have a passion for the industry and what I do, I much prefer to create friendships with the people I do business with. I don’t suggest that we hit the pub every Sunday night for the quiz and nor do I mean that a rather superficial familiarity is created. It is more about being open, honest and actually wanting to help, not merely for financial return, but because it is our nature and business is not all about making money – regardless of what some may say.

There are many other developments in my business which we are implementing to support our retailers, but due to the constraints of this article and not wanting to give away all my secrets, I will just mention one more – ‘Meet the Designer Days’.

This, as you may have guessed, is when I take my whole range to a retailer for the day. It is well advertised before hand and the public appears to enjoy the opportunity to have a chat with the jewellery designers – particularly when you are pouring them free champagne.

As well as being financially very rewarding, it also gives me an insight into a day in the life of the retailer. Those who go into retail thinking it will be a breeze must receive a rude awakening. I remember being involved with one at the Old Courthouse Gallery in Ambleside and, towards the end of the day, I was so shattered, I was struggling to string a sentence together. Retailers, I salute you. I salute you, but I also implore you to stick with me for this final part, as it is about supporting British talent.

Writing this article has further strengthened my determination to bend over backwards for my established and future retailer partners, not just because I want their business, but because this is the way I believe business should be conducted. If I had to sumarise in three words how we should develop the wholesaler/retailer relationship it would be support, support and support! For what it’s worth and on the flip side, I would say to retailers collectively that it is important that our local talent is supported and given the chance to shine.

We have some outstanding talent in this country, such as James Newman, Iain Henderson, Ruth Bridges, Annika Rutlin and some chap called Andrew Helmut Geoghegan, to name but a few. While I understand the appeal and salability of many non-UK designs, I believe we should also look on our own doorstep and promote British craft, and the British economy. ‘British Made’ was once synonymous with the highest quality. The industry, as a whole, should aim to revive this heritage. As I slide off my soapbox, in the words of me and my Frauline in the office: ‘Vorsprung Durch Unterstützung or ‘Progress Through Support.’”

Hot 100 by Professional Jeweller

Finally I have made it into the Hall of Fame! Professional Jeweller Magazine Hot 100 which was celebrated at the swanky Kensington Roof Top Gardens on Tuesday 7th September. Up to 500 guests from goldsmiths through to jewellery retailers attended the event which was a celebration of the UK’s talent and industry. Big thanks to Kat Slowe and her team at Pro Jeweller for holding the event. I managed to duck out at about midnight unscathed but I am sure there were some sore heads walking around IJL (International Jewellery London Exhib) on Wednesday morning.

There is no stopping us!

This year has proved to be an absolute blinder and since August SEVEN brilliant retailers have invested in an AG collection and we would like to shout this out and naturally express our thanks in this blog. The retailers are:-

Each has taken on an eclectic mix of designer engagement rings, diamond pendants, cocktail rings, earrings and wedding bands. There are certain areas in the UK which we are not represented such as Essex, Cheshire, Liverpool, Dorset and Wales to mention just a few! If you have suggestions about who we could stock in these areas then we would love to hear from you. If we subsequently acquire a stockist from your suggestion then we will reward you with a special AG present!

Going Green

Our most recent stockist Payne and Son in Oxford commissioned this stunning Celestial ring. The luscious Peridot weighs a staggering 9.5ct and is framed with 0.14ct of VVS diamonds. The stone is from Kashmir and my stone cutter informs me that there is some incredible material being found in this region. It took a while for this beauty to be unearthed but we believe it is well worth the wait. The Celestial range has become an excellently received departure for AG into designer Cocktail Rings and it gives me a chance to show off a bit! Watch this space for more precious delights coming soon including a stunning pearl  and diamond ring and an headline making yellow diamond pendant.

Head of Security

If you have spoken to me recently you may have noticed that all I talk about is my dog Wilbur. Sorry about this…. and here’s some more…….

He is doing brilliantly and I have to admit that I am loving having a pooch. As I type this sat on my sofa at home he is asleep with his head resting on my lap – a large collective “arrrrwwwwww” please. The Hungarian Vizsla seems to get bigger each time I turn away and he has a penchant for skirting boards! Puppy training classes are going well and I was delighted when the trainer looked at us and said “Oh, you have a Vizsla, I will chat to you later”. Active breed but nothing me and my girlfriend can’t handle. We are creating some designer Dog Tags for those who like to treat their dogs with something special. Get in touch if this is of interest to you.

Meet Andrew in 2010

I will be exhibiting my entire collection including some brilliant new additions at various retailers throughout the year. This is an excellent opportunity to see the entire range of handmade jewellery and discuss any bespoke designs you have in  mind. Check the blog for updates on the events.

Saturday August 21st was our most recent and it was at an old favourite –  Ashberry of York. I took along my full range of designer jewellery including some brand new, jaw dropping, wallet tightening pieces as well as my CAD jewellery design package. The day was great and made better with glorious sunshine. The title of the event should have been Engagement Rings York as that seemed to be the main request. Thank you to all who came along and a special thanks to Team Ashberry; Sarah, Liv, Sue and Helen. As always you made me very comfortable and thanks for putting up with my dog chewing your fingers!

New stockist in Oxford

We are delighted to say that we have taken on a new stockist in Oxford…..

Payne and Son now have an excellent collection of AG contemporary engagement rings, sapphire pendants and cocktail rings. There are some outstanding rubies within the collection which need to be seen, especially one set in an 18ct yellow gold triumph ring! Oxford is a town we have been looking to be represented in for a few years and we are confident we have found the best in town! Payne and Son pride themselves on quality handmade jewellery so we are naturally very well suited. Enjoy.